COURSE CURRICULUM

The Master of Management (Marketing) is structured to provide a comprehensive and progressive learning experience, offering students both foundational business knowledge and specialised marketing expertise. The 200 Point Program consists of 16 subjects taken over two years of full-time study, beginning with four foundation subjects completed in the first semester. These subjects build essential business skills in areas such as data-driven decision-making, managerial competencies, value creation and finance. Students then progress to discipline core subjects that deepen their understanding of marketing principles and analytical techniques, including marketing management, consumer behaviour, marketing research and decision analytics. The program also includes general elective options, giving students the flexibility to tailor their learning towards areas of personal and professional interest, such as omnichannel retailing, new product development, branding and public relations. In addition, the curriculum incorporates two core subjects and culminates in two capstone subjects during the final year, providing an opportunity to apply accumulated knowledge to real-world business challenges and strategic marketing decision-making. Students entering the 150 Point Program receive 50 points of advanced standing for prior business study and therefore complete 12 subjects, including all discipline core requirements, electives and capstone subjects. Both study pathways emphasise practical learning and industry relevance, where students integrate theory and practice through internship or consulting experiences, strategic projects and data-informed analysis. Sample study plans demonstrate how coursework is typically completed across four semesters, helping students map subject sequencing to meet program requirements efficiently. By the end of the program, students graduate with strong analytical capabilities, managerial insight, and the specialist marketing skills necessary to succeed in roles such as brand manager, marketing strategist, product manager, digital marketing specialist, and business development professional. The degree equips emerging leaders to shape market strategy and generate value across diverse organisational and global contexts.