COURSE CURRICULUM

The Master of Media and Communication equips students with a broad and versatile skillset for the evolving media industry. The program covers theoretical, practical, and research-based learning to ensure graduates are prepared for a variety of professional roles. Core units such as Media Ecologies and Writing for Social and Mobile Media provide a foundation in understanding how media operates within society, culture, and technology while enhancing communication and storytelling skills for digital platforms. Digital Cultures: Aesthetics, Markets, Industries explores the intersections of creative practices, media markets, and cultural industries, giving students insight into how media content is produced, distributed, and consumed.Hands-on practical experience is a central focus, with units like Media Industry Experience and Multiplatform Media Production and Practice allowing students to engage directly with professional environments. These units provide opportunities to develop production skills across multiple media formats, from audio and video to interactive and immersive platforms. Immersive Media Experiences encourages experimentation with emerging technologies, including virtual and augmented reality, to create innovative and engaging content. Data Analytics and Visualisation equips students with the analytical skills to interpret media trends, audience behaviour, and performance metrics, helping them make informed decisions in content creation and strategy.By combining academic study with practical application, this program ensures graduates are industry-ready, capable of contributing to media projects with both creativity and technical expertise. Upon completion, students will have undertaken a substantial industry-based project, fostering professional networks and real-world problem-solving experience. Graduates are prepared for careers in journalism, broadcasting, digital content creation, media management, and other creative roles. Overall, the Master of Media and Communication develops adaptable, skilled, and innovative professionals ready to navigate and shape the contemporary media landscape.