COURSE CURRICULUM

The Bachelor of Business Analytics program at Swinburne University begins with a strong foundation in essential business disciplines through its core units. These subjects are designed to develop a comprehensive understanding of the key principles that underpin modern business operations and decision-making. Students start with Accounting for Success (ACC10010), which introduces fundamental accounting concepts and financial literacy skills crucial for analyzing and interpreting business performance. Business Innovation and Professional Practice (BUS10013) encourages students to think creatively and develop innovative approaches to solving organizational challenges while fostering professional communication and teamwork abilities. Introduction to Business Information Systems (INF10009) provides an overview of how technology supports business functions, emphasizing the role of information systems in improving efficiency and supporting data-driven decisions. Marketing Principles and Practices (MKT10008) explores the fundamentals of marketing, including consumer behavior, market research, and strategic communication, helping students understand how to create and deliver value in competitive markets. Economic Principles (ECO10001) introduces microeconomic and macroeconomic concepts that explain how businesses and markets operate within broader economic systems, providing a foundation for understanding resource allocation and market dynamics. Finally, Management 2030 (ORG10001) focuses on leadership, organizational behavior, and future trends in management, preparing students to adapt to the evolving demands of global business environments. Together, these core units ensure students gain a balanced understanding of business fundamentals, integrating financial, technological, managerial, and strategic perspectives. This foundational knowledge serves as the building block for more specialized studies in data analytics, digital transformation, and business strategy in later stages of the program. By completing these units, students develop critical thinking, analytical, and communication skills essential for success in business analytics and management roles across diverse industries.