COURSE CURRICULUM

The indicative sequence for the Bachelor of Media and Communication for Semester 1, 2026, provides a structured pathway that combines foundational knowledge, practical skills, and professional experience to prepare students for careers in the media industry. In the first year, students focus on core concepts and foundational skills. Semester 1 includes units such as Introduction to Media Studies (MDA10001) and Global Media Industries (MDA10008), which provide a broad understanding of media landscapes and industry operations. The major unit Digital Self/Digital Community (MDA10013) explores online identity, community engagement, and the role of digital platforms in communication. Students can also select an elective to pursue personal interests. In Semester 2, students build practical skills with core units Communicating with Data (MDA10012) and Content Creator Lab (MDA10018), while Social Media Strategy (MDA10015) introduces strategic planning for digital media campaigns, complemented by another elective unit.In the second year, students advance their expertise through major units that emphasize creativity, analysis, and entrepreneurial thinking. Semester 1 includes Business of Media and Entrepreneurship (MDA20028) and Interactive Storytelling (JOU20007), which develop professional skills in media production, narrative creation, and innovative content strategies. Semester 2 continues with Media Analytics and Visualisation (MDA20026), alongside electives that allow students to tailor their studies toward specific interests and career pathways.The professional placement component is a key feature of the program. Students undertake either a 12-month major placement or two shorter placements, including Work Experience in Industry A and B (WEI20001 and WEI20002) and Integrated Professional Placement A and B (MDA20016 and MDA20017). These units provide hands-on industry experience, professional networking opportunities, and practical application of classroom learning.In the final year, students focus on advanced projects and applied research. Units such as Social Media, Social Impact (MDA30022), Researching Social Media Publics (MDA30012), and Emerging Media Industry Project (MDA30021) allow students to explore the societal and cultural impact of media, lead industry-focused projects, and refine their analytical and creative skills. Elective units continue to offer flexibility, ensuring graduates leave the program with a well-rounded skill set, practical experience, and the confidence to succeed in the evolving global media landscape.