COURSE CURRICULUM

Immerse yourself in the fast-paced world of media and communications with the Bachelor of Media and Communication, specialising in Public Relations. This program equips you with the practical skills, theoretical knowledge, and professional experience necessary to thrive in contemporary media, corporate, and communications environments. From the first semester, you will engage with core units such as Introduction to Media Studies and Global Media Industries, alongside major units like Introduction to Public Relations Theory and Practice, providing a strong foundation in media principles and PR strategies. Through collaborative projects and hands-on labs like Content Creator Lab, you will learn to craft compelling messages, manage stakeholder relationships, and develop professional communication skills that are essential in today’s competitive landscape.The course progressively deepens your expertise with units such as Public Relations Writing, Global Public Relations Practice, and Issues, Crisis, and Risk Communication, preparing you to navigate real-world challenges across diverse industries. You will explore strategic communication planning, audience engagement, and ethical considerations, while developing critical thinking, creativity, and digital literacy.A key feature of the degree is the professional placement component, which spans 12 months and combines practical work experience with integrated academic learning. These placements allow you to apply classroom knowledge in professional settings, build industry networks, and gain the confidence required to excel in careers such as corporate communications, public affairs, event management, or media consultancy.In the final year, you will undertake advanced units such as Events Management, PR Campaign Planning and Management, and the Media and Communications Industry Project, where you will execute comprehensive projects that reflect industry practices. By the time you graduate, you will possess a blend of theoretical understanding, practical expertise, and professional experience, positioning you to make a meaningful impact in the media and communications sector while pursuing a career that aligns with your passions and ambitions.