COURSE CURRICULUM

The indicative sequence for Semester 1, 2026, provides a structured guide for students in the Bachelor of Media and Communication with a focus on advertising, helping them plan their studies using the study plan template available through the student portal alongside their course planner. The sequence may vary depending on advanced standing, exemptions, or other factors, and while the unit information is accurate at the time of publication, changes may occur.In the first year, Semester 1 includes the core units Introduction to Media Studies (MDA10001) and Global Media Industries (MDA10008), which provide foundational knowledge of media theory, industry structures, and global trends. The major unit Principles of Advertising (ADV10001) introduces students to advertising principles and practices, alongside one elective unit for additional learning. Semester 2 features the core units Communicating with Data (MDA10012) and Content Creator Lab (MDA10018), emphasizing practical media production and data literacy skills, with the major unit Digital Advertising (ADV10002) and one elective unit to develop technical and strategic expertise in digital media.In the second year, Semester 1 includes the major unit Advertising Issues and Impact (ADV20004) and three elective units, encouraging critical thinking about the role and effects of advertising in society. Semester 2 offers Search, Social Media and Video Marketing (ADV20003) and Creativity and Ideation (ADV20005), alongside three elective units, focusing on creative strategy, content development, and innovative approaches to digital marketing.The program includes professional placements to provide practical experience. Students may undertake a major 12-month placement, including Work Experience in Industry A and B (WEI20001, WEI20002) and Integrated Professional Placements (MDA20016, MDA20017), applying theoretical knowledge in professional settings and developing industry networks.In the third year, Semester 1 features Digital Advertising Media Strategy (ADV30004) and three elective units, emphasizing strategic planning and campaign development. Semester 2 includes the major units Advertising Campaigns Project (ADV30005) and Emerging Advertising Technologies (ADV30003), alongside two elective units, focusing on applied project work, innovation, and industry-ready skills.