COURSE CURRICULUM

The Bachelor of Business degree provides a comprehensive pathway for students to develop the skills and knowledge necessary for a successful career in the modern business environment. In the first year, students undertake core units such as Financial Information for Decision Making, Economics for Business Decision Making, Business Digitalisation, and Contemporary Management Principles, which lay the foundation for understanding finance, management, technology, and economic principles. In the second semester, students focus on Business for Sustainability, Social Change and Impact, Creative Mindset and Entrepreneurship, Financial Statistics, and Marketing and the Consumer Experience, providing a balanced mix of ethical business practices, innovation, analytical skills, and consumer-focused marketing knowledge.In the second year, students progress to major units that include Managing Workplace Relations and Organisational Behaviour, equipping them with human resources and management expertise, alongside elective options for tailored learning. The second semester emphasizes Big Data Management and Law of Commerce, enhancing students’ understanding of data-driven decision-making and legal frameworks in business contexts.A distinctive feature of this degree is the professional placement component, which can be undertaken as either a major 12-month placement or a minor 6-month placement. This provides real-world experience in industry, bridging theoretical knowledge with practical application, and allowing students to work on meaningful projects while building professional networks.In the final year, students engage in advanced major units such as Knowledge Management and Analytics, Strategic Planning, Business Consulting Project, and Project Management Essentials. These courses focus on strategic decision-making, analytical skills, and project management, preparing graduates to lead and innovate in complex business environments. Elective units throughout the program allow students to customize their learning to align with career goals, offering flexibility and the opportunity to specialize in areas of interest.Overall, the Bachelor of Business equips students with a combination of technical knowledge, practical experience, and strategic insight. Graduates emerge ready to contribute effectively to organizations, lead teams, and make informed, ethical decisions that drive business success in a global, data-driven, and socially conscious world.