COURSE CURRICULUM

The indicative sequence for Semester 1, 2026 in the Bachelor of Media and Communication program provides students with a structured introduction to the core areas of media studies, preparing them for academic and professional success. The sequence is designed to ensure a balanced learning experience, combining theoretical knowledge with practical application. Students begin with foundational core units, each worth 12.5 credit points, that cover essential aspects of media and communication. These include Introduction to Media Studies (MDA10001), which explores key concepts, histories, and frameworks of the media industry; Global Media Industries (MDA10008), which examines the international media landscape and its cultural, social, and economic influences; Communicating with Data (MDA10012), which develops analytical and data interpretation skills vital for digital communication; and Content Creator Lab (MDA10018), a practical unit focused on creativity, media production, and content development across multiple platforms.In addition to these core studies, the course includes a significant professional placement component designed to give students real-world industry experience. Over 12 months, students complete a combination of practical and academic units that integrate theory with workplace learning. These include Work Experience in Industry A (WEI20001) and B (WEI20002), each worth 25 credit points, which immerse students in professional media environments, allowing them to apply classroom knowledge to real industry challenges. Complementing these are Integrated Professional Placement A (MDA20016) and B (MDA20017), also worth 25 credit points each, which help students reflect academically on their work experience and strengthen their professional skills. This combination of core units and professional placements equips students with a strong academic foundation, hands-on industry experience, and the creative and analytical abilities required to succeed in the dynamic global media and communication sector.