COURSE CURRICULUM

The Business Analytics and Artificial Intelligence specialisation within the Master of Business Administration provides students with a comprehensive blend of business management, analytical, and emerging technology skills required in today's data-driven organisations. The curriculum begins with core subjects such as Management Communication, Applied Business Statistics, Organisational Behaviour, and Accounting for Managers, establishing strong foundations in business communication, quantitative analysis, leadership, and financial decision-making. Students then advance to units including Global Business, Project Management, Digital Marketing, and The Positive Leader, which develop strategic thinking, project execution, marketing expertise, and effective leadership capabilities. In the second year, the program focuses on advanced business knowledge through Finance, Strategy and Case Analysis, and an Industry Research Project, enabling students to apply theoretical concepts to real-world organisational challenges. The specialised units, including Business Analytics for Decision Making, Artificial Intelligence for Business Strategy, Natural Language Processing for Business Applications, and Managing Enterprise Systems, equip students with practical skills in data analytics, AI-driven business solutions, enterprise technologies, and intelligent decision-making. The Industry Research Project further strengthens research, critical thinking, and problem-solving abilities by addressing complex business issues relevant to industry practice. Overall, this specialisation prepares graduates to leverage advanced analytical tools and artificial intelligence technologies to improve organisational performance, support innovation, and make strategic business decisions across diverse industries.