COURSE CURRICULUM

The Master of Marketing program provides students with advanced knowledge and skills in marketing strategy, consumer behaviour, and market analysis, preparing graduates for leadership roles in marketing and related fields. In the first year, students complete four core courses totaling 48 credit points, including Marketing Management, Consumer Behaviour, Marketing Communication Strategy, and Marketing Research, which establish a solid foundation in marketing theory, research methods, and strategic decision-making. In addition, students select four option courses from a range of subjects such as Product Innovation, Interactive Marketing, Services Marketing, Brand Strategy, Sustainable Marketing, Business and Network Marketing, Customer Experience Design, Marketing Analytics, Advanced Digital Marketing, Marketing Technologies, and International Marketing, allowing them to tailor their studies to specific interests and career goals.In the second year, students further specialize by selecting five option courses from the same range of marketing subjects, deepening their expertise in advanced marketing practices, analytics, and digital strategies. The program culminates in a capstone course, Strategic Marketing, which integrates theoretical knowledge and practical skills through complex, real-world marketing challenges and projects. Across both years, students develop critical thinking, analytical capabilities, and applied marketing skills, ensuring they are well-prepared for dynamic marketing environments in sectors such as digital marketing, brand management, consumer analytics, and international business. This comprehensive combination of core, elective, and capstone courses equips graduates to lead marketing initiatives, make data-driven decisions, and drive strategic business outcomes.