COURSE CURRICULUM

Year one of the program in Media and Communication with a focus on advertising requires students to complete four core courses. These include People and Data, which introduces students to data-driven insights in media; Advertising Strategy, a comprehensive 24-credit course on planning and executing advertising campaigns; Integrated Advertising Media, which explores the coordination of multiple media channels; and Creative Advertising Campaigns, another 24-credit course focused on developing innovative campaign ideas. In addition to these core courses, students must select two courses from the School Options list to align with their professional interests, or alternatively, choose one School Option course and one University Postgraduate Elective, allowing for customization of their learning.In year two, students continue with four core courses: Leading Change in Media and Communication, which examines leadership and transformation in the media landscape; Research Methods in Media and Communication, which develops skills in qualitative and quantitative research; the Professional Research Project in Advertising, a substantial 24-credit project applying learned knowledge to real-world scenarios; and Professional Practice, another 24-credit course focused on preparing students for careers in the industry. Additionally, students are required to either complete the International Advertising course or select one course from the School Options list, providing an opportunity to further specialise and gain global perspective in advertising practices. Together, this program equips students with both practical and research-based skills to succeed in professional advertising and media careers.