COURSE CURRICULUM

The Bachelor of Creative Media and Bachelor of Communication combines creative production skills with professional communication expertise, preparing students for careers in the rapidly evolving digital media industry. The course develops a strong foundation in communication theory, social media, creative media practices, research and specialist communication while allowing students to personalise their studies through a wide range of majors and electives. Students can choose a Communication major in Digital Communication, Strategic Communication, Communication and Media Studies, or Journalism and Content Production, alongside a Creative Media major in Games Art and Design, Graphic Design, Photography, Screen Production, or Sound Design. The program includes practical learning through creative media projects, industry placements, internships and client consultancy opportunities, enabling students to apply their skills in real-world contexts. Students explore areas such as digital storytelling, public relations, media culture, screenwriting, podcasting, design thinking and creative technologies. Additional electives or minors allow further specialisation in fields including user experience design, social media, photography, sound design, entertainment technology and media analysis. Graduates develop skills in content creation, communication strategy, creative problem-solving and industry collaboration, preparing them for diverse careers such as journalists, digital content creators, designers, producers, communication specialists, media professionals or freelance creatives across industries including business, government, entertainment and the arts.