COURSE CURRICULUM

The Bachelor of Business and Entrepreneurship and Innovation combines essential business knowledge with advanced entrepreneurial skills to prepare students for dynamic careers in business creation, innovation and management. The course core covers fundamental areas such as global management, marketing, accounting, economics and business law, providing students with a strong understanding of how organisations operate in a global environment. Students also develop specialised entrepreneurial capabilities through units focused on entrepreneurial strategy, emerging futures, agile project management, innovation cultures, entrepreneurial finance, consulting, leadership and developing successful ventures. The program encourages creative thinking, problem-solving and the ability to identify opportunities and transform ideas into practical business solutions. Students can further tailor their studies by selecting a major in areas including Accounting, Business Law, Finance, Hospitality and Tourism Management, Human Resources Management, International Business, Management or Marketing. The course also includes discovery study, options and general electives, allowing students to broaden their knowledge and explore additional areas of interest. Graduates will be equipped with skills in leadership, innovation, strategic planning and business development, preparing them for careers as entrepreneurs, business owners, managers, consultants, analysts or leaders within established organisations across a wide range of industries.