COURSE CURRICULUM

The Master of Strategic Communications Management is structured across four integrated parts designed to build advanced expertise in contemporary communication practice. Part A, Core studies, establishes a strong theoretical and practical foundation by exploring global and local challenges in strategic communications and examining how effective communication management can address issues emerging in an increasingly digital and interconnected world. In Part B, Applied studies, students develop a suite of transferable professional skills that prepare them to respond to complex communication problems. These studies emphasise collaboration, analytical thinking and the ability to design and evaluate communication strategies across varied professional contexts, contributing directly to each student’s portfolio of professional development. Part C focuses on professional practice studies, offering industry-informed learning opportunities that help students cultivate essential competencies aligned with their career pathways. These units, developed in consultation with communication professionals, strengthen students’ capacity to operate confidently in leadership and advisory roles. Part D, Elective studies, provides flexibility, allowing students to deepen their expertise in a preferred area of focus or explore broader aspects of strategic communication management. Depending on prior qualifications, students may enter the course at one of three levels, completing 96, 72 or 48 credit points. Entry level 1 students complete all four parts, while those entering at level 2 undertake a reduced credit load that still includes core, applied, professional practice and elective studies. Entry level 3 is intended for students with significant prior learning and focuses on advanced coursework in the core, applied and elective components. Students may choose to undertake an optional research pathway, which provides an opportunity to pursue a research project and develop skills in evidence-based inquiry. Progression maps are available to guide enrolment, including an intensive 12-month option for eligible students.