COURSE CURRICULUM

The Master of Management and Master of Applied Marketing double degree requires completion of 96 credit points, equally divided between two components: a 48-credit-point Master of Management component and a 48-credit-point Master of Applied Marketing component. The Master of Management component develops advanced knowledge and skills in leadership, organisational behaviour, strategic management, and responsible business practices. It prepares students to understand how organisations function, how teams are led, and how strategic decisions are made in dynamic and competitive business environments. A strong emphasis is placed on ethical leadership, sustainability, and the ability to manage complex organisational challenges effectively. The Master of Applied Marketing component provides advanced training in contemporary marketing theory and practice, focusing on areas such as consumer behaviour, digital marketing, brand strategy, market research, and integrated marketing communications. It equips students with the ability to design and implement effective marketing strategies that respond to changing consumer needs and global market trends. Together, these two components create an integrated learning experience that combines strategic management capability with specialised marketing expertise. Students develop strong analytical, creative, communication, and decision-making skills, enabling them to lead marketing initiatives and manage teams effectively. Overall, the 96-credit-point structure prepares graduates for leadership roles in marketing and management, equipping them to drive organisational success, innovation, and sustainable business outcomes across diverse industries.