COURSE CURRICULUM

The Global Business and Applied Marketing double master’s degree requires completion of 96 credit points, structured equally across two components: a 48-credit-point Master of Global Business component and a 48-credit-point Master of Applied Marketing component. The Master of Global Business component develops a strong understanding of international business environments and the strategic, economic, and cultural factors that shape global markets. It covers key areas such as global strategy, trade dynamics, geopolitics, sustainability, and cross-cultural management, enabling students to analyse how organisations operate and compete across different regions. The Master of Applied Marketing component builds advanced marketing knowledge and practical skills focused on contemporary marketing practice in a global context. It includes areas such as brand strategy, digital marketing, consumer behaviour, market research, and integrated marketing communications, with an emphasis on applying theory to real-world business challenges. Together, these two components provide a comprehensive and integrated learning experience that connects global business insight with specialised marketing expertise. Students develop strong analytical, strategic, and creative capabilities, allowing them to design and implement effective marketing strategies within complex international environments. The program also emphasises ethical practice, innovation, and the ability to adapt to rapidly changing global markets. Overall, the 96-credit-point structure prepares graduates for dynamic careers in international business and marketing, equipping them to make informed, responsible, and impactful decisions in a globally connected economy.