COURSE CURRICULUM

The Bachelor of Marketing and Bachelor of Media Communication double degree requires the completion of 192 credit points, consisting of 96 credit points in the Marketing component and 96 credit points in the Media Communication component. The Marketing component provides students with a strong foundation in business and consumer-focused strategies, including areas such as consumer behaviour, market research, branding, digital marketing, advertising, and strategic communication. Students learn how organisations identify market opportunities, understand audience needs, and develop effective campaigns across local and global contexts. This component also builds analytical and problem-solving skills that are essential for data-driven marketing decision-making. The Media Communication component complements this by focusing on how messages are created, produced, and distributed across various media platforms. Students develop skills in journalism, public relations, digital media production, storytelling, communication theory, and content creation, enabling them to engage effectively with diverse audiences in a rapidly evolving media landscape. The combination of 96 credit points in Marketing and 96 credit points in Media Communication creates a balanced interdisciplinary qualification that integrates commercial strategy with creative communication practice. By completing all 192 credit points, graduates are equipped with versatile and transferable skills, including communication, teamwork, creativity, critical thinking, and digital literacy. These capabilities prepare them for a wide range of careers in marketing, advertising, public relations, media production, corporate communication, digital content creation, and strategic media roles across both traditional and emerging industries.