COURSE CURRICULUM

The double degree requires the completion of 192 credit points, consisting of 96 credit points in the Marketing component and 96 credit points in the Arts component, providing a balanced and interdisciplinary education that combines commercial expertise with broader humanistic understanding. The Marketing component equips students with core knowledge and practical skills in understanding consumer behaviour, market research, brand management, digital marketing, advertising, and strategic communication. Students learn how organisations identify customer needs, develop value-driven products and services, and design effective marketing strategies in both local and global markets. This component also strengthens analytical, data interpretation, and problem-solving skills essential for modern marketing roles. The Arts component complements this by offering a wide range of study areas that may include communication, media studies, psychology, sociology, languages, cultural studies, history, and political science. These disciplines help students develop critical thinking, research capabilities, communication skills, and a deeper understanding of social, cultural, and global contexts. The combination of 96 credit points in Marketing and 96 credit points in Arts creates a well-rounded qualification that bridges commercial practice with human and societal insight. By completing all 192 credit points, graduates are prepared for diverse career opportunities in marketing, advertising, public relations, media, corporate communication, market research, and creative industries, as well as roles that require strong communication, analytical, and strategic thinking skills across both business and non-business sectors.