COURSE CURRICULUM

The Bachelor of Business and Bachelor of Media Communication double degree requires the completion of 192 credit points, with the program evenly divided between the two disciplines to provide a balanced and interdisciplinary education. The Business component consists of 96 credit points and focuses on developing a strong foundation in key business areas such as management, marketing, finance, entrepreneurship, economics, and strategic decision-making. This component equips students with practical knowledge and professional skills to understand how organizations operate and succeed in competitive environments. The Media Communication component also comprises 96 credit points and develops specialist expertise in written, visual, and audio communication across a range of platforms and contexts. Students learn how media messages are created, interpreted, and applied in fields such as journalism, public relations, digital media, advertising, and corporate communication. Together, the two components create a comprehensive program that blends business acumen with advanced communication skills, preparing graduates for diverse and dynamic career pathways. Throughout the degree, students build valuable transferable skills including communication, teamwork, critical thinking, creativity, research, problem-solving, and cultural awareness. The interdisciplinary structure encourages students to apply both business and media perspectives when addressing real-world challenges and opportunities. Upon completion of all 192 credit points, graduates earn both a Bachelor of Business and a Bachelor of Media Communication, gaining two recognized qualifications that enhance employability and open pathways to careers in business, media, marketing, public relations, journalism, and corporate communication industries.