COURSE CURRICULUM

The Bachelor of Business and Bachelor of Marketing double degree requires the completion of 192 credit points, with the program evenly divided between the two disciplines to ensure a balanced and comprehensive education. The Business component consists of 96 credit points and provides students with a strong foundation in core business areas such as management, finance, economics, entrepreneurship, organizational behavior, and strategic decision-making. This component helps students understand how businesses operate and equips them with practical skills to work effectively in a wide range of professional environments. The Marketing component also comprises 96 credit points and focuses on developing specialist knowledge in areas such as consumer behavior, branding, advertising, digital marketing, market research, and marketing strategy. Through this component, students learn how to identify customer needs, create value, and develop effective communication strategies to promote products and services. Together, the two components form an interdisciplinary program that combines broad business knowledge with targeted marketing expertise, preparing graduates for diverse career opportunities. Throughout the degree, students develop important transferable skills including communication, teamwork, critical thinking, problem-solving, creativity, research, and cultural awareness. By completing all 192 credit points, graduates earn both a Bachelor of Business and a Bachelor of Marketing, gaining two recognized qualifications that enhance employability and provide access to careers in business management, marketing, advertising, brand management, digital media, sales, consulting, and related industries.