COURSE CURRICULUM

The Master of Marketing and the Master of Media and Communications together provide a structured pathway that combines commercial strategy with advanced media practice. The Marketing component develops strong foundations in applied marketing research, consumer behaviour, marketing theory and strategic marketing management, giving students the ability to understand markets and design effective, evidence-based strategies. Elective units such as digital marketing strategy, marketing communications, branding, social media marketing, marketing technologies, customer experience management and business-to-business marketing allow students to specialise in areas aligned with modern industry needs, while opportunities like internships provide real-world exposure. In parallel, the Media and Communications component focuses on core skills in storytelling, digital media strategies, data journalism, global media issues, social media engagement, campaign design and media project development. This equips students with the ability to create, analyse and distribute content across diverse platforms in an ethical and strategic manner. Together, these programs develop graduates who can bridge marketing and media disciplines, combining analytical insight with creative production skills. This dual expertise prepares them for careers in advertising, digital content strategy, media production, brand communication, journalism and integrated communications roles in a rapidly evolving global digital environment.