COURSE CURRICULUM

The combined Master of Management and Master of Marketing curriculum provides a comprehensive blend of leadership, strategic management and advanced marketing knowledge, preparing graduates for senior roles across diverse industries. The management component develops essential capabilities in digital innovation, global business management, leadership, project management, strategic change and applied management through a capstone project that integrates theory with real-world business challenges. Students also have the flexibility to strengthen their expertise through electives in areas such as managerial accounting, negotiation and conflict resolution, entrepreneurship, people management, corporate finance and data analytics, enabling them to tailor the program to their career goals. The marketing component builds advanced knowledge of marketing research, consumer behaviour, marketing theory and strategic marketing management, providing a strong foundation for understanding customer needs and creating competitive business strategies. Students can further customise their learning through electives covering digital marketing, marketing communications, business-to-business marketing, strategic branding, social media marketing, marketing technologies, customer experience management and business internships that provide valuable industry exposure. Together, these units develop analytical thinking, leadership, communication, problem-solving and decision-making skills while strengthening practical business and marketing capabilities. The integrated curriculum ensures graduates are equipped to lead organisations, manage marketing strategies, drive innovation and adapt to rapidly changing global business environments with confidence and professional expertise.