COURSE CURRICULUM

The Master of International Business and Master of Media and Communications double degree offers a structured and integrated curriculum that combines global business expertise with advanced media and communication skills. The Master of International Business core zone includes essential units such as International Financial Management, International Trade, Globalisation and Supply Chain Management, International Business Strategy, International Human Resource Management, Managing Cultural Diversity, International Business Project, and International Marketing. These subjects build strong capabilities in global finance, trade systems, strategic planning, cross-cultural management, international marketing, and business operations, preparing students to succeed in multinational and globally connected organisations. Complementing this, the Master of Media and Communications core zone includes key units such as Storytelling Techniques, Digital Media Strategies, Data Journalism, Contemporary Issues in Global Media, Social Media, Media-Communications Strategies and Campaigns, and a major Media Project. These units develop advanced skills in digital communication, journalism, content creation, media analysis, storytelling, and strategic communication planning, with a strong focus on contemporary global media environments. Together, the two programs provide a balanced combination of analytical, strategic, and creative capabilities, enabling graduates to understand both international business systems and modern media ecosystems. This interdisciplinary qualification prepares students for careers in international business, corporate communications, digital marketing, media production, journalism, public relations, and content strategy, while equipping them to adapt effectively to rapidly evolving global industries.