COURSE CURRICULUM

The Master of International Business and the Master of Marketing together provide a structured pathway that blends global business strategy with advanced marketing expertise. The International Business core develops a strong foundation in areas such as international financial management, international trade, globalisation and supply chain management, international business strategy, human resource management, cultural diversity, international business projects and international marketing. These units prepare students to operate effectively in multinational environments, manage cross-border operations and understand the complexities of global markets and cultures. In parallel, the Marketing component builds essential knowledge in applied marketing research, advanced consumer behaviour, marketing theory and practice, and strategic marketing management. Students then extend their learning through electives such as marketing communications, digital marketing strategy, branding, social media marketing, marketing technologies, customer experience management and business-to-business marketing, along with internship opportunities that provide real industry exposure. Together, these programs equip graduates with both global strategic thinking and specialised marketing capability. This combination enables them to pursue careers in international business development, global marketing management, brand strategy, consulting and multinational corporate roles, where understanding both global operations and customer-focused marketing is essential for success in competitive international markets.