COURSE CURRICULUM

The Master of Creative Industries and the Master of Marketing together offer a comprehensive blend of creative production skills and strategic marketing expertise designed for today’s media and digital economy. The Creative Industries component focuses on core areas such as creative entrepreneurship, non-fiction screen media, digital media strategies, audio recording, performance practices, radio and podcast production, and professional industry practices. These units develop practical skills in storytelling, content creation and production across multiple platforms, supported by an understanding of the broader creative industries landscape. Students gain hands-on experience in designing and delivering creative projects while building confidence in both artistic and professional contexts. In parallel, the Marketing component develops strong foundations in applied marketing research, consumer behaviour, marketing theory and strategic marketing management. Students can further specialise through electives such as digital marketing strategy, branding, social media marketing, marketing technologies, customer experience management and marketing communications, along with internship opportunities that provide real-world exposure. Together, these programs prepare graduates to bridge creativity and commerce, enabling them to create compelling content while effectively marketing, distributing and managing it. Career opportunities include roles in media production, advertising, digital content strategy, brand management and integrated marketing communications across global creative and business industries.