COURSE CURRICULUM

The Bachelor of Commerce with a major in Marketing is a 240 credit point program designed to develop strong analytical, creative and strategic skills for understanding markets and consumer behaviour. The core zone of 70 credit points provides a broad foundation in accounting for decision making, finance fundamentals, economics and business strategy, management, marketing and value creation, business statistics and employability skills. These units help students build essential business capabilities such as communication, problem-solving and data analysis. The final-year capstone unit, Capstone: Agility and Excellence in Business (10 credit points), integrates learning across the degree and allows students to apply strategic thinking to complex business challenges. The Marketing major accounts for 80 credit points and focuses on specialised marketing knowledge. It includes core units such as consumer behaviour, marketing research, integrated marketing communications, marketing management, marketing strategy and the PACE Marketing Project, which provides real-world industry experience. Students also complete 20 credit points of electives, choosing from areas like business-to-business marketing, services marketing, digital marketing, sales and personal selling, brand management and new venture marketing, allowing for deeper specialisation. Overall, the program prepares students to understand consumer needs, analyse markets and develop effective marketing strategies. Graduates are equipped for careers in marketing management, digital marketing, advertising, brand management, market research, sales and communications across diverse industries in both local and global markets.