COURSE CURRICULUM

The Bachelor of Commerce with a major in Marketing Insights and Analytics is a 240 credit point program designed to develop strong analytical, research and strategic decision-making skills for understanding markets and consumer behaviour. The core zone of 70 credit points provides a broad foundation in accounting for decision making, finance fundamentals, economics and business strategy, management, marketing and value creation, business statistics and employability skills. These units build essential business capabilities such as communication, problem-solving and data literacy. The final-year capstone unit, Capstone: Agility and Excellence in Business (10 credit points), integrates learning from across the degree and allows students to apply strategic thinking to real-world business challenges. The Marketing Insights and Analytics major accounts for 80 credit points and focuses on developing expertise in consumer behaviour, marketing research, marketing technologies, qualitative insights, marketing and customer insights, marketing media insights and quantitative insights in marketing. Students also complete the PACE Marketing Project, which provides practical industry experience through real-world problem solving with organisations. This curriculum equips students with the ability to collect, analyse and interpret market data to generate actionable insights that support business strategy and innovation. Graduates are well prepared for careers in market research, data analytics, consumer insights, marketing strategy, business intelligence and consulting, where data-driven decision-making is essential across a wide range of industries.