COURSE CURRICULUM

The Bachelor of Business with a major in Marketing provides students with a strong foundation in understanding consumer needs, market dynamics and strategic communication to drive organisational growth and success. The program begins with core business units that build essential skills in leadership, business communication, decision-making, financial management, marketing, management and employability, preparing students for professional roles in diverse industries. These foundational subjects develop analytical thinking, teamwork, communication and problem-solving abilities. In the final year, the Contemporary Business Challenges capstone unit integrates learning from across the degree, enabling students to apply strategic and innovative thinking to real-world business problems. The Marketing major offers specialised study in consumer behaviour, marketing research, integrated marketing communications, marketing management and marketing strategy, along with a PACE Marketing Project that provides hands-on industry experience through real-world collaboration. Students can further tailor their learning through elective units such as digital marketing, brand management, business-to-business marketing, services marketing, sales and personal selling, and new venture marketing. This curriculum combines theory with practical application to develop strong analytical, creative and strategic capabilities. Graduates are equipped to understand market trends, develop effective marketing strategies, build strong brands and communicate value to customers. Career opportunities include roles in marketing management, digital marketing, advertising, brand management, market research, sales and communications across a wide range of industries in both local and global markets.