COURSE CURRICULUM

The Bachelor of Business with a major in Artificial Intelligence in Business and Innovation offers a balanced curriculum that combines fundamental business knowledge with the practical application of artificial intelligence in modern organisations. The program begins with core units that develop essential skills in leadership, business communication, decision-making, financial management, marketing, management and employability, providing students with a strong foundation for professional success. These subjects prepare graduates to analyse business challenges, communicate effectively, make informed decisions and manage organisational performance. In the final year, the Contemporary Business Challenges capstone unit integrates knowledge gained throughout the degree by requiring students to address complex business problems using strategic and innovative approaches. The major focuses on the practical use of AI in business rather than technical programming, covering applied artificial intelligence, project management, strategic creativity and innovation, business models, information systems, business applications of AI, and the ethical, legal and social responsibilities associated with AI adoption. Students also complete the PACE Enterprise Intelligence Project, which provides valuable industry experience through collaboration with organisations on real-world business challenges. This industry-focused curriculum equips graduates with the skills to apply AI responsibly, manage innovation, lead digital transformation, improve business decision-making and create sustainable value across a wide range of industries, preparing them for successful careers in an increasingly AI-driven global business environment.