COURSE CURRICULUM

The Global Master of Business Administration with the Marketing specialisation requires the completion of 240 credit points, consisting of 150 credit points of core subjects, a 60-credit-point specialisation, and 30 credit points of prescribed electives. The course is structured across two levels, combining fundamental business knowledge with advanced marketing expertise and professional skills. Level One includes 105 credit points of core subjects covering accounting and finance for managers, economics for global leaders, organisational behaviour and management practice, artificial intelligence for business, ethical leadership and change, international marketing management, and sustainability and ESG reporting, along with the Academic Integrity Module. Students also complete a 15-credit-point prescribed elective in areas such as global and comparative human resource management, international financial management, or international transport and logistics. Level Two consists of 45 credit points of core subjects, including Analytics and AI in Industry, Entrepreneurship and Innovation, and Global Business Strategy, followed by a 60-credit-point Marketing specialisation. This specialisation develops advanced skills in marketing strategy, digital marketing, consumer engagement, social media analysis, marketing metrics, content marketing, and customer experience management. Students also complete a 15-credit-point prescribed elective through options such as industry placement, international project management, or management of service supply chain and operations. The program prepares graduates for professional marketing roles by integrating business leadership, analytical capabilities, and innovative marketing practices.