COURSE CURRICULUM

The Bachelor of Media and Communication (Sports Media) at La Trobe University requires the completion of 360 credit points over three years of full-time study. This degree combines core media and communication studies with specialised sports media training, preparing students for professional roles in sports journalism, broadcasting, digital content creation, and communication industries. The curriculum includes core media subjects, sports media major subjects, electives, and practical learning experiences. Students explore the relationship between sport and media cultures, examining how sporting events, athletes, teams, and communities are represented across traditional and emerging platforms. The course develops practical skills in sports commentary, broadcasting, sports journalism, media interviews, news reporting, feature writing, and digital storytelling. Students learn how digital technologies are transforming contemporary sports communication and how audiences engage with sports content through television, online platforms, podcasts, and social media. The program emphasises critical analysis, ethical communication, research skills, and creative media production. Through hands-on projects, industry-focused activities, and portfolio development, students gain practical experience in creating professional sports media content. Graduates develop strong communication, storytelling, analytical, and production skills, preparing them for careers in sports media organisations, broadcasting, journalism, communications, digital media, content production, and related fields within the global sports industry.