COURSE CURRICULUM

The Bachelor of Media and Communication (Marketing) at La Trobe University requires the completion of 360 credit points over three years of full-time study. This degree combines media and communication foundations with specialised marketing studies, preparing students to develop strategic communication solutions for modern organisations and audiences. The curriculum includes core media and communication subjects, marketing major subjects, electives, and practical learning opportunities. Students study key marketing areas including integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. The course explores how businesses and organisations use communication channels, digital platforms, and data insights to engage audiences and achieve strategic goals. Students also examine emerging marketing technologies, including artificial intelligence applications, marketing automation, personalised communication, predictive analytics, and data-driven decision-making. Through applied projects and industry-focused activities, students develop skills in campaign planning, audience analysis, creative problem-solving, digital communication, and strategic thinking. The program strengthens abilities in research, collaboration, critical analysis, and effective storytelling across multiple platforms. Graduates are prepared for careers in digital marketing, brand management, advertising, marketing communications, social media strategy, market research, content development, public relations, and other professional fields requiring expertise in media, communication, and contemporary marketing practices.