COURSE CURRICULUM

The Bachelor of Commerce with a major in Marketing requires the completion of 360 credit points over three years of full-time study. The degree combines core commerce subjects, a Marketing major, electives, and professional learning opportunities to develop students’ understanding of marketing principles, business strategy, and contemporary market practices. The Marketing major provides a comprehensive curriculum covering integrated marketing communications, consumer behaviour, brand management, marketing research, social marketing, international marketing, and marketing strategy. Students learn how organizations analyse consumer needs, develop market opportunities, create effective campaigns, and build strong relationships with customers and communities. The course also explores emerging areas of marketing, including artificial intelligence applications, marketing automation, personalized targeting, predictive analytics, and data-driven decision-making. Through practical projects, industry-based activities, and the use of modern marketing tools, students gain experience applying marketing concepts to real-world business challenges. The program develops skills in creative thinking, storytelling, communication, research, problem-solving, data analysis, and strategic planning. Students learn how to evaluate market trends, identify opportunities, and design innovative marketing solutions that respond to changing consumer behaviour and technological developments. Graduates are prepared for careers in digital marketing, brand management, advertising, marketing communications, market research, customer experience, business development, and other marketing-related roles across diverse industries.