COURSE CURRICULUM

The Bachelor of Commerce with a major in Business Analytics requires the completion of 360 credit points over three years of full-time study. The degree combines core commerce subjects, a Business Analytics major, electives, and professional learning opportunities to develop both business knowledge and advanced analytical capabilities. The Business Analytics major focuses on using data, technology, and analytical methods to support strategic business decisions. The curriculum introduces students to key areas including data analysis, predictive analytics, programming, business intelligence, data visualization, digital innovation, and artificial intelligence applications in business contexts. Students develop skills in collecting, managing, interpreting, and communicating data to solve complex organizational problems and identify opportunities for improvement. The course explores the application of analytics across areas such as customer insights, marketing decisions, supply chain optimization, financial analytics, operations, and business strategy. Students also examine ethical considerations surrounding data use, automation, and AI-driven decision-making in modern organizations. Through practical projects, case studies, and applied learning experiences, students strengthen their problem-solving, critical thinking, communication, and technical skills. Graduates are prepared for careers in business analytics, data analysis, business intelligence, consulting, digital transformation, and strategic management roles across diverse industries. The program equips students to use data-driven insights to improve efficiency, innovation, and competitive advantage in contemporary business environments.