COURSE CURRICULUM

The Bachelor of Business (Marketing) at La Trobe University requires students to complete a total of 360 credit points. The program includes 60 credit points of core business subjects, a 120 credit point Marketing major, and 180 credit points that can be completed through a second major, minor, specialisation, or elective subjects, allowing students to customise their studies based on career interests. In the first year, students complete 120 credit points covering fundamental business areas such as accounting, finance, economics, management, marketing principles, business law, data fundamentals, and communication. The second year consists of 120 credit points with specialised marketing subjects focusing on consumer behaviour, marketing research, integrated marketing communications, brand management, digital marketing, social marketing, and international marketing, along with elective or major subjects. The final year includes 120 credit points featuring advanced marketing studies in marketing strategy, AI-powered marketing, predictive analytics, customer insights, campaign development, and contemporary marketing practices, together with additional elective or specialisation subjects. Students gain practical experience through industry projects, case studies, marketing simulations, and the use of modern marketing technologies to solve real-world business challenges. The curriculum develops creative, analytical, communication, and strategic skills, preparing graduates for careers in marketing management, digital marketing, brand management, advertising, market research, customer experience, and business consulting across various industries.