COURSE CURRICULUM

The Master of Business Administration (MBA) with a specialisation in Digital Management at Kaplan Business School is structured across three levels—400, 500, and 600—offering core and directed subjects to develop leadership, strategic, and digital management skills.At level 400, students study foundational courses including People, Culture and Contemporary Leadership, Governance, Ethics and Sustainability, Financial and Economic Interpretation and Communication, and Consumer Behaviour and Marketing Psychology. These subjects provide essential knowledge and analytical skills for effective decision-making and organisational leadership.Level 500 focuses on advanced leadership, strategy, and practical experience. Courses include Emotional Intelligence, Cultural Intelligence and Diversity, Dynamic Strategy and Disruptive Innovation, and Internship 1 and Internship 2, with the second internship building on the first. These experiences allow students to apply theoretical knowledge in real-world professional settings.Level 600 culminates with the MBA Capstone: Strategy, integrating learning from previous levels. Directed subjects relevant to the digital management specialisation include Digital Marketing and Communication, Knowledge Management, and Real-world Business Analytics and Management. Additional electives cover entrepreneurship, international business, organisational change, healthcare management, project management, tourism and hospitality, analytics, and personal development, providing flexibility for students to tailor their MBA to specific career goals.This program equips graduates with the ability to manage and communicate digital information, implement digital strategies, lead digital initiatives, and drive organisational performance. By combining core business knowledge with digital expertise, students are prepared to take on leadership roles in organisations navigating the rapidly evolving digital landscape.