COURSE CURRICULUM

Students enrolled in the Bachelor of Business (Marketing) at Kaplan Business School will learn to apply theoretical knowledge, technical skills, and critical judgment to analyse marketing challenges effectively. They will develop an understanding of sustainable, ethical, and legal practices across all marketing processes, ensuring responsible decision-making. The program also teaches students to source, analyse, and synthesise diverse data to support evidence-based marketing strategies. Additionally, students will gain the ability to generate and communicate innovative marketing solutions and ideas, enabling them to address business problems creatively and contribute to the success of organisations in dynamic market environments.