COURSE CURRICULUM

The course covers a comprehensive range of units designed to develop practical and strategic marketing skills. Students will learn to make presentations and articulate, present, and debate ideas effectively in various professional contexts. Fundamental marketing activities are explored in undertaking marketing activities, while analyse consumer behaviour provides insights into what influences customer decisions and how to tailor marketing strategies accordingly.Knowledge of the communications industry is developed through a unit that helps learners understand the industry’s structure and functions. Advanced writing skills for business purposes are taught in writing complex documents, while applying critical thinking to work practices builds the ability to evaluate and improve work processes.The course also emphasizes digital marketing with units like developing a social media strategy, enabling students to plan, implement, and assess social media use effectively, and conducting e-marketing communications, which focuses on creating and evaluating digital marketing campaigns.For entrepreneurial skills, marketing new business ventures guides students on integrating marketing strategies into business plans to improve venture performance. Designing and testing direct marketing activities provides the ability to create targeted direct marketing campaigns, while promoting products and services focuses on coordinating and reviewing promotional efforts to boost an organization’s offerings.Together, these units provide a well-rounded skill set essential for successful marketing and public relations careers.