COURSE CURRICULUM

The course includes a range of units designed to develop high-level skills for senior marketing professionals and managers. Students will learn to develop organisational marketing strategies through strategic analysis, evaluating marketing opportunities, and formulating comprehensive marketing plans. Managing marketing processes and personnel across a portfolio of products or services is also covered.Other units focus on developing and executing advertising campaigns, leading public relations efforts, and creating strategic business networks to support organisational objectives. Students will also enhance their critical thinking skills for solving complex workplace problems and learn to manage budgets and financial plans effectively.The course emphasizes continuous improvement and innovation, encouraging students to foster environments that promote learning and development. Additionally, reviewing and maintaining an organisation’s digital strategy is a key component to ensure alignment with business objectives.Communication skills are also a core focus, with units aimed at developing the ability to communicate with influence, including persuasive presentations, negotiations, and leadership in meetings with clients and stakeholders.Together, these units prepare graduates for leadership roles in marketing, advertising, public relations, and strategic management at senior levels within organisations.