COURSE CURRICULUM

The degree structure for Trimester 2, 2025, in Marketing requires students to complete a total of 80 credit points, divided evenly between core courses and major courses. The core module accounts for 40 credit points, while the Marketing major comprises the remaining 40 credit points. The Marketing major is structured around four key courses: International Marketing, Advanced Consumer Behaviour, Brand Strategy and Management, and Digital Marketing and AI. Each of these courses is valued at 10 credit points and is offered across Trimester 1 and Trimester 2, allowing students flexibility in their study plans. International Marketing introduces students to global marketing strategies and practices, preparing them to navigate the complexities of marketing across diverse international markets. Advanced Consumer Behaviour delves into the psychological and social factors that influence how consumers make purchasing decisions, enabling students to better understand and predict customer needs and responses. Brand Strategy and Management focuses on building and maintaining strong brands, teaching students the importance of brand identity, positioning, and equity in creating lasting customer relationships. The Digital Marketing and AI course addresses the rapidly evolving landscape of digital technologies and artificial intelligence, emphasizing how these tools are transforming marketing practices through targeted advertising, data analytics, and automation. Together, these courses provide a comprehensive understanding of both traditional and modern marketing techniques, equipping students with the skills necessary to succeed in a dynamic and technology-driven business environment. By combining core business knowledge with specialized marketing expertise, this program prepares graduates for a wide range of marketing roles, enabling them to develop effective strategies, engage consumers meaningfully, and leverage digital innovations to enhance brand performance in both local and global markets.