COURSE CURRICULUM

The Master of Business Administration (Marketing) at Flinders University is structured around 16 topics designed to provide students with a comprehensive foundation in business administration while specialising in marketing. Four of these topics focus exclusively on digital marketing, equipping students with advanced knowledge and skills in online strategy, digital consumer engagement, and data-driven marketing techniques. The broader curriculum covers essential business disciplines including human resource management, marketing, economics, finance, ethics, sustainability, and law, ensuring graduates have a well-rounded understanding of organisational operations and governance. In the second year, students deepen their marketing expertise through specialised topics such as digital marketing, export management, and consumer behaviour, preparing them to design and implement effective marketing strategies in dynamic and competitive markets. The program offers flexibility for practical experience, allowing students to choose an industry placement in place of a core topic, providing hands-on exposure to real-world marketing challenges and professional practice. Students can also extend their industry experience by participating in entrepreneurial programs such as FOMENT, focused on wine, viticulture, and tourism, or the Innovative Manufacturing Accelerator (IMA), which provides insights into advanced manufacturing and business innovation. A major industry project forms a key component of the MBA, enabling students to synthesise and apply their learning across all areas of business and marketing in a practical, real-world context. Throughout the program, students develop leadership, strategic thinking, and decision-making skills, preparing them to plan, organise, direct, control, and coordinate marketing activities effectively. Graduates emerge ready to assume senior management and executive roles, combining technical expertise in marketing with strategic, ethical, and sustainable business practices, capable of driving brand value, innovation, and organisational success in both domestic and global markets.