COURSE CURRICULUM

The Marketing major within the Bachelor of Business at Flinders University offers a curriculum designed to equip students with the skills and knowledge required to succeed in the modern marketing landscape. Core topics include uncovering global market insights, social media marketing, consumer behaviour, branding and advertising, digital marketing and analysis, and marketing for health, sustainability, and social impact. These courses provide students with a strong foundation in understanding markets, influencing consumer decisions, and developing effective marketing strategies. Students also have the opportunity to gain practical experience through an industry placement or engagement with industry projects, allowing them to apply theoretical knowledge in real-world contexts and build professional networks. Additionally, one elective option can be chosen to personalise the program according to individual interests and career aspirations. By combining academic learning with hands-on experiences, the program ensures that graduates develop expertise in digital marketing, brand management, consumer analysis, and socially responsible marketing practices. Students gain skills in strategic thinking, creativity, and data-driven decision-making, preparing them for diverse marketing careers in areas such as digital marketing, advertising, public relations, market research, and communications. Through practical projects, industry engagement, and flexible study options, students are prepared to adapt to the fast-paced marketing environment and make meaningful contributions to organisations. The curriculum emphasizes both technical proficiency and strategic insight, ensuring that graduates have the confidence, knowledge, and professional connections necessary to thrive in marketing roles across various industries and sectors.