COURSE CURRICULUM

The Bachelor of Business (Marketing and Management) curriculum is designed to provide students with a strong foundation in business, marketing, and management while developing practical industry skills through work-integrated learning. In the first year, students study core business subjects including accounting and finance, economics, management, entrepreneurship, marketing, business law, statistics, and professional identity development. These subjects build fundamental knowledge of how businesses operate and prepare students for professional environments. In the second year, the focus shifts toward advanced management and marketing topics such as human resource management, consumer behaviour, business strategy, leadership, marketing communication, social media marketing, and information systems. Students learn how to manage teams, understand customer behaviour, develop business strategies, and use digital platforms effectively in modern organizations. The final year emphasizes practical industry experience through co-operative placements, where students gain real-world exposure by working in professional business environments. Additional subjects such as marketing research, workplace behaviour, and the future of business help students strengthen analytical, communication, and problem-solving skills while understanding emerging business trends. The program combines theoretical learning with practical experience to prepare graduates for careers in marketing, management, human resources, business development, customer relations, and leadership roles across diverse industries in the modern global business environment.