COURSE CURRICULUM

The Master of Business (Marketing) offers a flexible study structure requiring students to complete 8, 12, or 16 credit points, depending on their entry pathway, previous qualifications, and Recognition of Prior Learning (RPL) based on professional experience. The full 16-credit-point program begins with the compulsory zero-credit unit, DAI001 Academic Integrity and Respect at Deakin, completed during the first study period to establish essential academic and ethical practices. The course includes 11 credit points of core units that develop comprehensive marketing and business capabilities, covering areas such as accounts and governance, data analysis, environmental sustainability, design thinking for innovation, marketing management, consumer behaviour, marketing technology, digital and social media marketing, marketing analytics, research design, and strategic marketing practice. Students also complete one credit point of course elective units, allowing them to enhance their expertise in a selected area of interest, along with four credit points of open elective units that provide flexibility for broader learning across disciplines. The Applied Strategic Marketing Capstone enables students to integrate theoretical knowledge with practical skills by addressing real marketing challenges and developing strategic solutions. This structure combines business fundamentals, contemporary marketing techniques, analytical skills, and industry-focused learning, preparing graduates for successful careers in marketing strategy, brand management, digital marketing, market research, and business leadership.