COURSE CURRICULUM

To complete the Bachelor of Digital Marketing and Advertising, students must successfully pass 24 credit points and satisfy all course requirements to be eligible for graduation. The course begins with DAI001 Academic Integrity and Respect at Deakin, a compulsory 0-credit-point unit completed in the first study period, which supports students in developing an understanding of academic integrity and respectful learning practices. Students must complete 17 credit points of core units that provide essential knowledge and skills in digital marketing, advertising, brand communication, consumer psychology, business analytics, creative strategy and digital technologies. These core units are designed to develop both creative and analytical capabilities required for modern marketing and advertising careers. The course also includes 3 credit points of Employability sequence units, which help students build professional skills, workplace readiness and career development strategies. In addition, students complete 4 credit points of elective units, allowing them to explore additional areas of interest and personalise their learning experience. To meet graduation requirements, students must complete no more than 10 credit points at level 1 and achieve a minimum of 6 credit points at level 3, ensuring they develop advanced knowledge and skills before completing the degree. This structure provides a balanced combination of theoretical learning, practical experience and career preparation for the digital communication industry.