COURSE CURRICULUM

The Bachelor of Science (Psychology) and Bachelor of Commerce (Marketing) double degree is a five-year program that integrates psychological science with contemporary marketing and business practices. In the first year, students establish foundational knowledge through subjects including Introduction to Psychology, Foundations of Psychology, Professional Health Practice, Markets and Legal Frameworks, Financial Decision Making, Analytics for Decision Making, and Strategic Career Design. The second year introduces core marketing concepts alongside psychology, with units such as Discovering Marketing, Consumer Behaviour, Science and Professional Practice in Psychology, Brain and Behaviour, Indigenous Cultures and Health Behaviours, electives, and business options. In the third year, students build expertise in Integrated Marketing Communications, Marketing Across Borders, Brand Management, Managing Social Media Platforms, Social Psychology, Experimental Methods, Perception, and Correlational Research Methods. The fourth year focuses on advanced marketing and psychological research through Digital Marketing and E-Commerce, Strategic Marketing, Services Marketing, Creating Content and Marketing Briefs, Psychology of Learning, Child Developmental Psychology, and Mixed Methods Research. The final year develops advanced psychological knowledge through Abnormal Psychology, Cognition, Individual Differences, Adult Developmental Psychology, Community Psychology, and Indigenous and Cross-Cultural Psychology, complemented by marketing electives such as Marketing Intelligence, UX Business Optimisation, or Media Planning. Students also gain practical experience through business clinics, internships, study tours, or international projects, preparing them for careers in marketing, consumer research, brand management, digital marketing, advertising, and business consulting, with pathways to further psychology training.