COURSE CURRICULUM

In the first year of the Fashion Buying & Retail Management program, students build a strong foundation through a combination of theoretical knowledge, practical skills, and industry insight. The curriculum begins with Fashion Fundamentals and Global Fashion Narratives, which provide an understanding of fashion history, cultural influences, and the product lifecycle, helping students grasp how fashion evolves globally. Marketing principles are introduced through courses such as Introduction to Marketing and Branding, along with Visual Merchandising and Product Narratives, where students learn how to present and promote fashion products effectively to consumers. The program also emphasizes entrepreneurship and sustainability, with courses like Sustainable Fashion Business and Fashion Retail Environments encouraging students to engage with ethical practices and develop innovative retail strategies in an environmentally conscious industry. Supporting these core subjects are Creative Foundations and Industry Foundations courses that nurture creative thinking and offer insights into the operational realities of the fashion industry. This well-rounded first-year curriculum equips students with essential skills in fashion marketing, product management, sustainability, and retail environments, while fostering creativity and industry awareness. Together, these courses prepare students to navigate the complex fashion landscape with a focus on responsible buying and retail management practices, setting the stage for further specialization and successful careers in fashion.