COURSE CURRICULUM

The Fashion Buying and Retail Management program is designed to develop socially responsible, industry-ready professionals equipped to lead in a rapidly evolving global fashion landscape. The course combines creative, analytical, and commercial skills with a strong focus on sustainability, ethical practice, and digital innovation. Across three years of structured study, students gain a comprehensive understanding of fashion buying, consumer behaviour, retail management, and industry awareness, preparing them for careers in fashion buying, merchandising, retail management, and related fields. In the first year, students build a strong foundation in fashion fundamentals, global fashion narratives, the fashion product lifecycle, marketing and branding, visual merchandising, sustainable fashion business practices, and retail environments, supported by creative and industry foundation units that introduce professional practice within the creative industries. The second year develops specialised knowledge in fashion buying and product curation, fashion materials and making, consumer insights, fashion consumption, e-commerce and user experience, and fashion styling, while also exploring retail disruptors, emerging fashion frontiers, and digital applications for fashion products. An elective allows students to tailor their studies to personal interests or career goals. In the final year, the focus shifts to advanced professional and strategic practice, with studies in fashion finances, merchandising strategies, data analysis and fashion analytics, and ethical business management. Students complete a fashion buying and retail management capstone project and an entrepreneurship capstone, applying their learning to real-world industry challenges. Career development and industry placement units provide valuable workplace experience and strengthen employability. Throughout the course, students engage with industry professionals, ethical fashion brands, and community organisations, gaining real-world insight into both current industry practices and future trends. Overall, the program equips graduates with the skills, knowledge, and ethical mindset needed to succeed as responsible leaders in the fashion buying and retail management sector.