COURSE CURRICULUM

The Bachelor program is structured over three years and progresses through fashion fundamentals, branding and communications, marketing, retail entrepreneurship, and industry engagement, with a strong emphasis on sustainability, digital innovation, and professional readiness. In the first year, students develop a solid foundation in global fashion narratives, the fashion product lifecycle, marketing and branding, visual merchandising, sustainable fashion business, and retail environments, supported by creative and industry foundation subjects that introduce professional practice within the creative industries. The second year builds deeper expertise in fashion branding and communications, digital fashion campaigns, consumer insights, e-commerce and user experience, fashion styling and image-making, social media, and fashion influencers, while also exploring retail disruptors and emerging fashion frontiers. An elective allows students to tailor their learning to individual interests. In the final year, the focus shifts to advanced professional practice and leadership, with studies in sustainable marketing communications, data analysis and fashion analytics, creative entrepreneurship, and fashion consumers. Students complete a branding and communications capstone project and an entrepreneurship capstone, demonstrating their ability to apply strategic, creative, and analytical skills to real-world fashion challenges. Career development and industry placement subjects provide valuable workplace experience and strengthen employability. Overall, the course equips graduates with a strong understanding of fashion communications, consumer behaviour, entrepreneurship, and industry awareness, preparing them for careers in branding, marketing, retail, and the evolving global fashion industry.