COURSE CURRICULUM

The Master of Business Data Analytics core curriculum comprises 128 credit points and is structured to provide a strong foundation in management, analytics, technology, and professional practice. The program integrates business theory with advanced data analytics skills, enabling students to understand organisational contexts while applying data-driven solutions. Core subjects include Organisational Behaviour and Contemporary Management, which develop leadership, teamwork, and decision-making capabilities, alongside Strategy and Planning to build strategic thinking in complex business environments. Technical expertise is developed through subjects such as Foundations of Big Data Analytics, Data and Knowledge Engineering, Data Mining and Visualisation for Business Intelligence, and Big Data and Marketing Analytics, equipping students with the skills to manage large datasets, uncover patterns, and generate actionable business insights. Business Data Analytics and Storytelling strengthens the ability to communicate analytical findings effectively to diverse stakeholders. Project and ICT management competencies are addressed through ICT Project Management and Project Management, preparing students to plan, manage, and deliver data-driven projects successfully. The program also emphasises ethical, cultural, and sustainability perspectives through Critical Studies in Indigenous Australian Cultures, Histories and Contemporary Realities, Managing for Sustainability, and Australian Business and its Role in the Global Economy, fostering a well-rounded understanding of social responsibility and global business dynamics. Employability is a key focus, supported by Contemporary Employability Skills and Reflective Practice, which enhances professional readiness, self-reflection, and career development. A significant highlight of the course is the Industry Placement subject, worth 16 credit points, which provides valuable workplace learning and real-world experience. Overall, the core subjects are designed to develop graduates who are analytically skilled, strategically minded, culturally aware, and workplace ready, capable of applying business data analytics to solve real-world organisational challenges.